Each Happy Jar I have ever opened has brought me joy. This peanut butter is slowly making its way into a number of recipes I would have never thought could benefit from nuts. It's literally on the table at each meal. Addiction? Maybe. I know it's all natural, high in protein, tastes delicious and is super versatile. On top of that, the customer service at Happy Jar is excellent and that makes the whole experience top-notch.